Products Comparison

While SharedVue products differ in how they function, they have one thing in common: maximizing your company’s presence and your partners’ marketing capabilities via the web. Beyond that, which one is right for you? Consult the chart below to compare the products at a glance.

Overview	Customized corporate content automatically embedded into existing channel partner websites.	Co-branded corporate & channel partner microsite utilizing corporate content.
Content	Mix of existing and syndication-specific content. more? Content can be incorporated from existing web resources (copy, images, videos, podcasts) and combined with new content generated specifically for use on multiple partner websites.	Utilizes existing rich-media content within a new framework. more? Partner microsites utilize a content pipeline that produces consistent, structured content including streaming video, audio podcasts, rich web pages, etc.
Product Focus	Content and information focused. more? The purpose of the syndicated content is to inform users about products and solutions at their own pace – gathering lead information where possible.	Customer and communication focused. more? The microsites allow partners to communicate directly with customers on a routine basis about new content additions – tracking responses and customizing marketing materials accordingly.
How is it used?	Incorporates into existing partner websites. more? Syndicated content is placed within existing partner websites using a few lines of code. The concept that the partner is the implementation/distribution expert is reinforced.	Partners are each given their own microsite. more? Each partner is given a microsite with a vanity URL where content is presented in a “showcase” fashion. Users have a more focused experience viewing and interacting with new-media content.
Who has control?	Partner has control over the context of the content. more? Since the content is incorporated into their existing website they have control over the general “look and feel” of the content.	You have control over the look and feel. more? Since partners are utilizing a microsite you have control over the “look and feel” of the content and the overall site.
Customization	Customization and control through a Partner Profile. more? Partners can login to their Partner Profile to view metrics, lead information and utilize content customization features.	Customer management through a Partner Profile. more? Partners have limited access to customizing the content and orientation of items within their microsite. Rather, their focus is building a customer community and managing communications to customers.
Involvement	Partners can be hands-off. more? Once the syndication code is added to a partner’s website they can simply let all the content updates happen automatically if they choose. Alternatively, they can utilize the Partner Profile to customize content.	Ideal for proactive partners with good customer connections. more? Partners are responsible for keeping customer lists up-to-date and overseeing communications sent to them via the microsite about new content and resources.