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SharedVue Marketing Technologies

About SharedVue

We were in the process of redesigning our website when our Channel Rep presented SharedVue to us. What sold us was the idea of having active, dynamic partner information available to our ... read more »
Marketing Director at Innonet, LLC

Our Team

SharedVue has gathered together some of the best and brightest minds in the fields of marketing and software development. Our programmers don't profess to be marketing experts, and our marketing people don't know much about code, but together, they are a force to reckon with. Not only are we constantly refining our current offerings, but we're developing new products too, with the solitary goal of improving our customers' business.

All our brains are under one roof. There is no shortage of marketing companies or ad agencies out there. Likewise, you won't have much trouble finding "software solutions" in a web search. But try finding a company that is able to provide the best of both worlds. That's SharedVue.

Senior Management

M. Reid Overcash | Chief Executive Officer

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After beginning his career in pharmaceutical sales for Bristol-Myers, Reid became a partner and vice-president of sales and marketing for Triangle MicroSystems, Inc., a firm specializing in microprocessor-based electronic controls. With a few partners, Reid formed an advertising agency in 1985, known today as Strategic Insights, Inc. The company is locally recognized for its high-caliber talent and unique branding program.

He was responsible for the initial development of Click It or Ticket and Booze It and Lose It as well as a variety of other brand-building campaigns for the State of North Carolina and many private institutions. Based on his years of branding experience, Reid published a book in 2001 about building effective brands in unexpected ways in unexpected environments. It is currently in its second edition.

Reid holds a B.A. in Philosophy from East Carolina University.

John Brown | Chief Technology Officer

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John Brown is the technology team leader at SharedVue, and has spent the last decade applying creativity, functionality and efficiency to online solutions. He has led developers through envisioning, development, testing and deployment of various types of business intelligent intranet- and internet-based applications and sites. He is creative and efficient with a focus on utilizing proven, best-of-breed technologies.

Previously, John was the developer of Dell's usability and style guidelines for use on the Dell intranet and was responsible for both the US and global Dell intranet websites. As a leader on the Intranet Services team, John led multiple web developer sessions on topics regarding programming languages, scripting, style and design, usability and heuristics, database development and many other web technologies and tools.

After leaving Dell he was a lead developer at a pharmaceutical startup where his primary focus was building intranet and extranet applications to handle large amounts of complex data. In 2003, John and his partners began Oak9 Solutions, a consulting and software development business. There, his mission was to help small businesses and creative agencies utilize technology to enable marketing strategies online, a focus which has been well-suited to his new role at SharedVue.

John holds a degree in Business from Texas A&M University.

Steve Swain |  Director of Business Development and Sales

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Steve is a veteran sales and business development executive, experienced in start-ups, turnarounds and mature market environments with proven results. He is a strategic thinker with an aggressive approach to identifying and executing on new opportunities, and is widely respected for flexibility and diplomacy. Steve's approach is built on collaborating with cross-functional groups. He maintains an extensive Rolodex, with over 200 contacts with various Fortune 500/1000 companies and industry luminaries. SharedVue also hopes to gain from his solid business contacts in the US, China, Japan and Europe.

Steve has spent the majority of his career on the West Coast. Highlights include seven years with Oce (formerly ANAGRAPH) in Newport Beach, a global developer of digital and laser sign making equipment and design software; and five years with St. Bernard Software, Inc., a global developer of IT Network Security, Data Storage Security and SaaS Security products. His key strengths are his expertise in enterprise sales, channel sales and development and managing mergers and acquisitions. He is regarded as an accomplished "hunter."

Steve holds a degree from Arizona State University.

Board Members

Erik Frederick, Ph.D.

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Erik is an information strategy and management professional with more than 14 years experience with expertise in software architecture, storage area network design, database design and scientific algorithm development within the biotech industry. He has previously directed the Information Technology effort at a venture-funded biotechnology startup and, in addition to his duties with SharedVue, Inc., serves as Vice President of Oak9 Solutions, Inc.

Erik holds degrees in Electrical Engineering and Computer Engineering from North Carolina State University and received his Ph.D in Biomedical Engineering from Duke University.

Terry Meyer, Ph.D.

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Terry spent 10 years in executive management in marketing for a Fortune 500 company before starting his own firm, which specialized in software for predictive analytics and benchmarking for the financial services industry. Terry sold his firm to a publicly traded company in 2005. Today, Terry is leading a new startup venture entailing benchmarking, analysis and database development for the hospital industry.

He has undergraduate degrees in both Mathematics and Physics, a Master’s Degree in Mathematics and a Ph.D. in Statistics from Rutgers University, and an MBA from Wharton School of Business (abd).

Elizabeth Tucker

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Elizabeth is an accomplished business professional with experience managing marketing strategies, product development and sales activities for Fortune 500 companies and young growth businesses. For more than twenty-five years, Elizabeth has developed leading-edge programs that combine new technology with effective marketing communications to satisfy the needs of the industry and the consumer. As an independent consultant, she specializes in developing business plans for emerging technologies. Prior to consulting, Elizabeth was a marketing director with Citicorp POS Information Services. She began her career at IBM and later jointly owned and operated a startup software company dedicated to retail solutions.

She received a B.A. from The University of North Carolina, Chapel Hill, and an M.B.A. from Duke University's Fuqua School of Business.

Terry Montgomery

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Terry has spent more than a quarter century at the senior executive level, spearheading bottom line results for technology-based growth businesses. Terry’s background encompasses a range of development stages, including startups, emerging businesses, established businesses needing diversification and turnarounds.

Before becoming a private consultant, Terry served as President/CEO of Data Ventures (a subsidiary of Coca-Cola) and spent nearly 20 years with Hoechst Celanese (formerly known as Celanese), a global company producing industrial fibers, food additives, polymers and specialty coatings. SharedVue values Terry’s strengths as a versatile leader with particular expertise in visioning, strategic business development and strategic positioning to maximize investor value, customer development, business to business marketing and leadership development. He received a B.S. in Industrial Engineering from Virginia Tech and an M.B.A. from Winthrop University.

Steve Holdaway

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Steve comes to SharedVue with decades of senior executive experience, most recently at the CEO level. Steve has leveraged his engineering knowledge and skills throughout his career, both across the country and around the world. He background encompasses a range of departments, including project management, R&D, purchasing and procurement, sales and marketing support and fundraising.

Before becoming a CEO/COO for ZyCare in 2005, Steve served as CFO/COO of Nuada Pharmaceuticals (formerly ChemCodes, Inc.). Prior to that, he spent 11 years with Glaxo and Glaxo/Glaxo Wellcome/GlaxoSmithkline, working his way from Senior Director of Project Management for a $1.2 billion R&D facility in London to Head of Worldwide Procurement Operations for RTP, London and Philadelphia. Steve began his career with Amoco Oil Company in Chicago as a design engineer. In his thirteen years with the company, he eventually became Director of Refinery Operations and maintenance in Texas and Director of Engineering in their Chicago headquarters. He received a B.S. in Mechanical Engineering from the University of Michigan at Ann Arbor and an M.B.A. in Finance from DePaul University in Chicago.

M. Reid Overcash

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After beginning his career in pharmaceutical sales for Bristol-Myers, Reid became a partner and vice-president of sales and marketing for Triangle MicroSystems, Inc., a firm specializing in microprocessor-based electronic controls. With a few partners, Reid formed an advertising agency in 1985, known today as Strategic Insights, Inc. The company is locally recognized for its high-caliber talent and unique branding program.

He was responsible for the initial development of Click It or Ticket and Booze It and Lose It as well as a variety of other brand-building campaigns for the State of North Carolina and many private institutions. Based on his years of branding experience, Reid published a book in 2001 about building effective brands in unexpected ways in unexpected environments. It is currently in its second edition.

Reid holds a B.A. in Philosophy from East Carolina University.

Technology Department

  • John Brown
  • Eric Labow
  • Dave Sheeks
  • Matt Nisonger
  • Josh Tucker

Facilit8: Account & Marketing Services

  • Sara Bryson
  • Dana Chandler
  • Sami Salek
  • Josh Gibbs
  • Melissa Lyon

Cre8: Creative Services

  • Chris Griffin
  • Bill Cokas
  • Dave Ford
  • Jenn Hoy

 

 

 

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