Vendors have a big job when it comes to budgeting for sales and marketing activities. Compared to channel partner enablement, it is simpler and more cost-effective to empower internal teams by helping them communicate a marketing message, providing them with sales tools and tracking success metrics. This is because vendors have to run a complete [...]
Many channel vendors struggle with implementing successful social media activities both internally and for partners. There are several reasons for less-than-stunning programs, but 4 of the most common across all channels organizations are: Difficulty in showing ROI No clear understanding of social media etiquette Unsure of who to target Limited resources to dedicate to the [...]
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